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Sep 2010

Keeping it fresh: new targets for social marketing

Posted in Web 2.0 | 0 Comments

Trying to think of new and interesting ways to keep your business’s social media marketing alive and kicking can be tough. When you get stuck, it’s important to find inspiration and the news is a great place to start. I’ve had a look at what people are talking about this week and how this can help your businesses social marketing campaign.

The kids are alright:

Last week I wrote about the Mommy bloggers and this week it’s all about the tweeny bloggers. Think of it as the revenge of the tween (young teen, to the unitiated) fed up with their mothers endlessly blogging about their nappies, then their first day of school and even their first kiss, the tweens have started to take control. The Independent reported that 15 per cent of 12- to 15-year-olds are already blogging and one in four are interested in starting.
As we are all aware social media is huge amongst teenagers, so targeting the younger segment of this age group is a sure fire way to get yourself noticed. Send a tween blogger your product, ask them to review and watch as all their friends begin saying to mum and dad ‘I want one of those!’

Bugging you:

According to the New York Times, as America is trying to eradicate the recent infestation of bedbugs, the pest control companies are having a war of their own- which ad will be seen first by those searching for pest control online? The New York Times article says: According to Google, general searches for “bedbugs” have increased 83 percent in the last year and 182 percent for bedbug-related searches in the last four weeks compared with the same period a year earlier.

If there is a sudden epidemic, let’s say bedbugs or swine flu, it may be a great opportunity to generate traffic, but don’t forget your ethical compass. Nothing is more likely to alienate potential customers like jumping on a public health bandwagon. It may be all about making the most of the moment – but unless your product is relevant, be cautious.

Be more open minded:

It can be easy to get caught up in trying to drum up business in the UK and the USA. We forget that money can actually be made elsewhere and we may not be as clued up as we think we are when it comes to social media.
India, for example, is currently in the midst of a social media phenomena- Bubbly. It already has 2 million users and is popular with Bollywood stars and big companies. It is basically a voice- based Twitter, using text alerts and dial-in codes to record and receive voice updates on mobile devices. When a user records audio messages and updates, followers can listen in whenever they want.
The idea for Bubbly came from America and presumably must have been targeted to India where mobile phone usage exceed internet usage. So, if you have an idea, think about where it would really work. Do your research and don’t be afraid to target countries you are not so familiar with.

Silver Surfers:

This may seem pretty obvious but you may not be aware about just how much and how fast social networking among older adults is growing. 42% of online adults age 50+ now use social networking sites, nearly twice as many as the 22% who did so a year earlier, according to a study by Pew Research. They are officially the fastest growing demographic among social network users.
This is a big step for the world of social marketing. It is a real chance to get a product out there to what could be a new market. What’s great is that when a mature adult says they like something on Facebook, their friends will listen. Older people still do have an authority that youngest users just don’t quite have yet. Get the oldies on your side and you’re laughing.

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