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So Rupert Murdoch has had enough of Google and intends to slam the door on the search engine’s access to his news websites.

Earlier this week in an interview with Sky News Australia Murdoch finally bellowed the words he has been mumbling for years. When asked by Sky’s political editor David Speers why News Corp has not stopped Google users from accessing his news pages, Mr Murdoch replied: “I think we will.”

Murdoch proclaimed that, “There’s not enough advertising in the world to make all the Web sites profitable. We’d rather have fewer people coming to our Web sites, but paying.”

With these few sentences Murdoch has sparked frenzied debate, as much about his mental state, as the future of online news content.

Has this great man finally lost it? Is ol’ Roop starting to show his age? Or, is this all part of some master plan and a continuation of his genius?

Personally, I’m a little confused on this one. Is there something that I’m missing here? I write this with the utmost respect Mr. Murdoch, but… I can’t see how this could possibly work.

We live in a world where people now expect to consume their daily news for zilch.

We walk into the train station, we get handed a paper, or two, containing all we could possibly need to know about the days news, sports, weather and gossip for free. If that’s not enough, we can then browse through thousands of reputable news sources for free, read through Twitter and Facebook for free, and when the day comes to an end we get handed a freshly printed evening paper for…yep, you guessed it, F.R.E.E!

What does he expect us to do?

Murdoch argues that people will get what they pay for with his websites. He has promised premium reporting for those who choose to subscribe.

“Quality journalism is not cheap, and an industry that gives away its content is simply cannibalising its ability to produce good reporting.”

The way I see it is, sure, people do value quality journalism. But they value free a lot more and, to be honest, the reporting standard isn’t half-bad.

According to reports on Techradar, these pay-walls could be erected as soon as April, 2010.

So, will it be premium or freemium?