So you’ve got a small business, it’s coming up to a year old and things have kind of come to stand still. All the exciting plans you had for social media marketing have pretty much amounted to nothing and in your depression you haven’t logged on to Twitter in over a month.
Do not panic. This is much more common than you may think. With everybody talking about the power of social media it’s easy to think that it solves everything and brings in thousands of new clients daily.
This couldn’t be further from the truth. Achieving results from using social media actually requires hours of patience and persistence, it definitely doesn’t happen over night.
Here are a few tips and ideas I’ve come up with to help keep your social media campaign moving forward but also how to keep it fresh and exciting and drawing in visitors.
1. Remember that even though you are using social media to help your business, it is not business media. The key word is ” social”, so you have to be social. Communicate with as many people as you can, look alive not just a corporate machine churning out tweets at the same time every day.
2. Assign a part of your day for purely social media work. Don’t leave it until the last part of your day and likewise don’t do it as the first. Use it as a break from your normal work and then it won’t seem like a chore but something fun to do.
I would personally recommend spending 15 minutes a day at least on each social media site. That time should be divided up. To be successful in the online world you need to a) spend time listening and checking out what is going on, whether it’s your rival, your fans or the news. You need to know what is happening, keep your finger on the pulse so you can react accordingly. b) Reply to the things people say to you, let them know you are real. Retweet some of their tweets, comment on their things. Again it comes down to interaction. c) you need to add new content, this is what gets you noticed by the search engines.
3. Be consistent with all of the above. If you talk to your followers on a regular basis they will soon become loyal . Just a small lapse will send them into the arms of another company, it’s a fickle and fast moving world where you have to communicate to stay ahead of the game.
4. Do something a little quirky, try something no one else has done, it may not work but it will get you noticed. Why not try something like having a guest tweeter for the week?
5. Find ways to engage the internet savvy generation. It’s not going to work offering them things that take ages to collect like vouchers. Pizza Express have the right idea, they send emails out offering 2 for 1 main meals. You can print it off there and then.
Or what about the app Foursquare, their recent collaboration with 8coupons in New York meant that Foursquare users received automatic notifications with discounts when they were in a 3 block radius of an 8coupon deal. This went down pretty well because it was relevant and instant, two things that are crucial to bear in mind as they are the two things people want most.
And finally link all your social media sites together and start to communicate, communicate, communicate. Be patient, you won’t see results straight away but with a bit of perseverance you will.