The adventure travel sector is continuing to flourish. Year on year the number of global travellers wishing to seek out a truly life-enhancing experience, instead of the traditional beach holiday, continues to grow.
One of the UK's leading adventure travel operators contacted More Digital back in early 2007 with a brief to help them stand out from the crowd in the online marketplace. The Internet is inundated with travel agents and operators all shouting about cut-price deals and package trips. As a high-end luxury brand, our client needed something different: a more structured and consistent message across new media.
We developed a campaign with them that, firstly helped them to define their target audience, and secondly identified how their audience would best engage with them. As their aim was to increase brand awareness within their core markets: UK, Europe, Australasia, Central and Northern America, we worked with them to hand-pick the most appropriate publishing partners within those territories to deliver their message direct to their audience.
Within 3 months their CTR (Click Through Rate) had increased by 17%. By the end of 2007 it had increased further to 23%.
They had access to, and more control over, the online social environment that so impacted their business. More Digital's expertise delivered success in this new channel, whilst working with their existing marketing channels.
Still growing in popularity as an engaging way to meet prospective new partners, online dating agencies have gone from strength to strength over the past 10 years.
In 2008, More Digital was approached by one of Central America's largest online dating portals. Their aim was simple. They wanted to generate awareness and expand their client database to include registrations from Northern and Southern America, in turn, providing more choice to their clients.
We were the perfect match for them. We know how global markets work.
With a brief to engage a target sector in the 24-30 age range we thoroughly researched and studied the markets and were able to put together a plan using specially selected social media networks that appeal to that particular demographic.
Our client was aiming to increase online registration by 5-8% within the first quarter after the campaign launched. In reality, they achieved almost double their target, processing a staggering 12% more registrations within that period.
In Asia, the mobile telecoms market employs some of the most sophisticated technologies available in today's society. When one of them wants to launch a new product to market this needs to be done in a highly innovative and creative way in order to engage a very savvy audience.
Our client approached More Digital and asked us to help raise awareness of a new tariff that they were launching to the public. Not only did they want to cross-sell to existing customers, but they also wanted to use it to attract new customers to the brand.
Our teams responded swiftly by researching the sector and identifying opportunities that were open within their chosen market. We developed a plan, in conjunction with our client's branding agency, that meant they could capitalize on the social networking behaviour of their existing clients. The launch was a huge success and they achieved a phenomenal 32% take up on their digital campaign.