Privacy vs Ultimate Disclosure

Recently I caught a Tweet by Demi Moore heralding Foursquare (p.s. Am I the only one getting tired of trying to figure out if proper names these days are all one word, or broken out ie ‘Foursquare’ vs ‘Four square’?). I immediately found myself flabbergasted at the very idea that Demi Moore thinks she should be broadcasting on a minute to minute basis where she is. I mean, that almost makes ME want to stalk her, where it was never a thought that crossed my mind before.

Flash forward to today and this post by (oddly enough) the Fort Worth Business Press: “What’s Next In Social Media”, which I figured is appropriate enough, considering the recent completion of SXSW. “Location, location, location” was the idea. Read the article, a very solid case is made for the powerful business marketing uses of applications like Foursquare (one word) and Twitter.

Nicely juxtaposed to this is all of the recent ‘protect your privacy’ press pointed towards users of Google, Facebook, most social media apps. What I can’t figure out is how it is innocuous to have the world know where you are, what you are doing, in some cases with whom, but at all expenses and at the same time be protecting who you are. Can someone help me figure this one out?