Facebook has become the second most popular website in the US according to Web analytics research by Compete.
The social media giant moved up one spot in the rankings pipping Yahoo for monthly usage in the United States. Internet juggernaut Google managed to maintain its strangle-hold on the number one spot but some of the statistics coming out of the study will no doubt have them looking over their shoulder.
Compete reported that Facebook had 133 million unique visitors in January 2010, ahead of Yahoo who had 132 million. Google’s web dominance was evident as they recorded a staggering 147.8 million unique users. I also must mention that while Twitter only had 21.79 million it’s rapid growth will surely be causing some concern at the top.
The question now is whether or not Facebook can mount a serious challenge for the top spot? Don’t be ridiculous, right? Not possible? Well actually, if you look at Facebook’s growth trajectory, it may not be out of the question.
Interestingly, Facebook does trump Google in one of the findings and it does it by some margin. Compete revealed that when it comes to the amount of time people actually spend online, Facebook is king. The website held a whopping 11.6% of all time spent online compared to 4.25% for Yahoo and 4.1% for Google.